Building a love brand by unfolding the Asian tea culture

Coffee is chat, tea a conversation. This is where we started our involvement with the new brand Shuyao: a German FMCG tea experience company selling full leaf tea products, unfolding thier research into 5000 years of Chinese wisdom.

In close collaboration with the owner we designed all items necessary to built a love brand: the digital presence, packaging, the teamaker, social media posts, the physical tea experience store, a mobile tea bar, and so on.