Transforming a polder into a park

Haarlemmermeer council is developing PARK21, a 1000 hectare park situated nearby Schiphol Airport. Üppig won the pitch and created their flexible branding, reflecting the future metropolitan charater of the park. We all take for granted that larger sections of The Netherlands are under sea level, still this reamins a peculiar phenomenom, and as such worthy to allude to in different ways. From this perspective, we designed online applications, brochures, park furniture and wayfinding.

The council requested gateways into the park: we chose to erect unique sculptures, marking the future entrances. Visitors are conscious of land and sea level, and become familiar with historical figures who were essential to land reclamation.

Visit park21.info for more information about the brand.