Reflecting the no. 1 position in photography education
The Fotocademie comprises different autonomous departments. Taking this into account, Üppig developed a custom typeface and code colours, ensuring that each department retains individuality within the Fotoacademie family. Over the years we have helped them designing multiple items, such as websites, publications, campaigns and signage.
- brand strategy
- brand identity
- digital strategy
- web design
- motion design
- campaign development
- signage
'Over the years we have helped them designing multiple items, such as websites, publications, campaigns and signage'
The Fotoacademie has a number of brands: de Fotoacademie, Fotogram, Fotoschool and Fotogalerie. The request to design a new logo resulted in a specially designed font that visually connects all brands and where the word 'FOTO' has a different color each time. The letters are based on the idea of 'focusing', and developing a way of looking that is obvious to every photographer.
